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Meet the Team

The Optimization Guru

Arabella Redford

Arabella is a UK based listing optimization expert and Amazon FBA seller. In her previous life she worked in Finance for over 10 years, in the City of London. After reaching the top of her career and growing tired of the long working hours and daily London commute, Arabella set about forging a new career in the world of eCommerce.

Having trained hundreds of Amazon sellers, her two passions are mentoring and copywriting.  A self-professed data enthusiast, nothing brings Arabella more pleasure than creating beautifully crafted sales copy with keyword optimization.

The Translation Gurus

Nikki – FRENCH

Nikki has a Masters degree in Modern Languages from the University of Oxford and has lived in France for 20 years.  She is a qualified translator and works as a simultaneous translator for the African Union and World Health Organisation, both are in Geneva. Nikki is fluent in English. 

Beatrice – GERMAN

Beatrice has degree in German from Berlin University and an MBA from Instituto Empresa Business School in Madrid.  She was a Management Consultant in London before she relocated to Madrid where she was an account manager for a top travel search engine.  She now runs her consultancy business from Tokyo where she is based, and is also fluent in English, French, Spanish and Japanese. 

Vittoria – ITALIAN

Vittoria has a Pharmacy degree from Milan University and a PHD in Pharmacy from University of Leicester. She is a research pharmacist and was until recently working in London. Vittoria has recently re-located to Milan and is fluent in English.


Jonah has a Masters Degree in Biology from Bilbao University and an MBA from the Instituto Empresa Business School in Madrid. He is a Professor of Modern Languages working in London and is also fluent in English and French.