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AMAZON'S NEW 250 CHARACTER LIMIT - BEST PRACTISE FOR AMAZON SELLERS

Arabella Redford amazon keyword research listing optimization seo keywords

AMAZON'S NEW 250 CHARACTER LIMIT - BEST PRACTISE FOR AMAZON SELLERS

You might be aware that last month Amazon officially announced it had reduced the Search Term length allowed from 5000 bytes down to 250 bytes. Here's the announcement Amazon made about the change: So why have Amazon taken this decision? Amazon's latest September update below offers some insight. "Limiting search keywords has been shown to improve the quality of search results". In other words, Amazon has clamped down on the blatant manipulation of META data that has been going on for some time (keyword stuffing with irrelevant terms that results in a poor browsing experience for the shopper). I've seen several posts these past weeks regarding...

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Falling In Love With Your Brand.....

Arabella Redford branding

Falling In Love With Your Brand.....

While it’s absolutely possible to build a brand without passion in the short-term, it’s almost impossible to sustain it in the long run. I used to work for a guy we called ‘Tony Timberland’ because that was all he talked about – he was an employee, not even a director, but he loved that brand.  People like Tony, Jobs, Branson, even Bezos, they all have a serious passion that drives them to work hard and continually deliver brand greatness. That passion leads to enthusiasm and adoration, which is infectious to both their customers and the people who work for them – it...

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Make Your Brand Stand Out on Amazon

Arabella Redford amazon branding

Make Your Brand Stand Out on Amazon

Turmeric... If you enter the word Turmeric into Amazon.com you will get 4,863 results. Most of the images show a white bottle with a white label where Turmeric is written in yellow – the price varies wildly from $11- $40 per 0.8oz for what is essentially an indian cooking spice that retails at $32 for a 2lb bag on the same web site. You could argue that if the consumer is already convinced that it’s a good idea to buy less than an ounce of Turmeric in the Health and Beauty channel for $23 rather than a 2lb Bag of the same...

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You Say Tomato...Time Management

Arabella Redford productivity hacks time management

You Say Tomato...Time Management

In this world of e-commerce I am finding that I spend a huge amount of time alone at my computer.  My previous attitude to work (that of a mature adult) has been replaced by the persona of a 14 year old boy, that is to say, I am easily distracted.  Once I have made a coffee, taken the dogs out, made another coffee, it's almost time for lunch and the pile of work to be done just doesn't get done! Obviously I have to spend time surfing the internet 'looking for new products', webinars etc etc and came across this...

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Brand is About the Customer, Reputation is About the Company

Arabella Redford branding

Brand is About the Customer, Reputation is About the Company

A week in politics is a long time, just ask David Cameron from Prime Minister who gave us the referendum to ex Prime Minister in less than a week. He didn’t only lose his job, he lost his reputation and if I am not mistaken he is now pursuing an alternative career as a rap artist? It’s not only people who have reputations to preserve or lose, brands also have reputations. Neither the brand nor the reputation actually physically exists, which is why they are often confused, but they are inter-dependent and if you don’t look after one of them...

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